HSBC sparks controversy with ad campaign

Image copyright HSBC
Image caption Comedian Richard Ayoade stars in HSBC’s TV ad campaign

HSBC has been criticised for an advertising campaign that claims the UK “is not an island”.

Thousands of people have reacted on social media, with some claiming the adverts are anti-Brexit.

However, HSBC told the BBC the campaign was “not about Brexit”.


Recommended PRODUCTS
  • Are you frustrated that your expensive karoke player does not let you play.
  • Generate Top Quality Affiliate Ads For Your Websites Instantly
  • An alternative method of generating ad revenue from your websites and earn dollars.
  • Learn how to make wonderful smelling candles that put expensive candles sold in stores.
  • Download the latest official drivers for your PC fix driver problems and keep them updated.
  • The scientifically proven way of adding inches of real height at any age.
  • Unleash Your Ad Daily To Thousands Of Responsive Mobile Phone Users
  • Dont Let Social Anxiety Control Your Life Any Longer. Start Living.
  • Helps You To Lose Weight In Just Four Weeks Without Strict Dieting And Exercise.
  • Packed full of the info you need for profitable horse racing
  • Discover One Weird Trick That Forces Your Body To Eliminate Hemorrhoids In 48 Hours
  • The Best RSS Autoblog Tool For Blogger Blogspot Blog.
  • Tired of manually pulling emails from Facebook Try Facebook Follower Lead Capture Software.
  • Clickbank Ads
     

    The agency behind the campaign, JWT, said the work was in response to the current “atmosphere” and to remind people that we are all global citizens “whatever the political climate”.

    One social media user questioned whether the HSBC risked “alienating a large number of potential customers” with the campaign.

    Bob Seely, MP for the Isle of Wight, took up the subject on Twitter, asking whether Brexit could mean “higher standards for banking”.

    The mixed response has included praise of the adverts, with some calling it “brave”.

    An HSBC UK spokesperson said: “With the ‘We are not an island’ poster we are reinforcing our strong belief that the things that make us quintessentially British are the things that make us inescapably international.”

    The advertising industry magazine Campaign has published images of the design of regional variations of the design.

    Versions have appeared in Leeds, Birmingham, Manchester and London.

    They feature references to the Otley Run in Leeds, and the formation of Oasis in Manchester.

    The campaign, which has the tagline “together we thrive”, includes a TV advert featuring British comedian Richard Ayoade.

    It comes as HSBC is implementing changes to the way it operates in the UK.

    In August, the bank revealed it had shifted ownership of its Polish and Irish subsidiaries from London to France, ahead of Britain’s exit from the EU.

    It plans to do the same for seven additional European units.

    Growing competition

    HSBC and other long-established lenders are facing heightened competition for customers from new rivals.

    Digital banks such as Monzo offer a primarily app-based service, with appeal to a younger generation of account holders.

    In a bid to remain competitive, HSBC has been offering an upfront payment for switching to its current account.

    Image copyright Getty Images
    Image caption HSBC’s global headquarters in London’s Canary Wharf

    HSBC, which derives from the company’s earlier name of Hongkong and Shanghai Banking Corporation, was founded in 1865 in British-ruled Hong Kong.

    In 1992, it agreed to move its head office to London, after acquiring Midland Bank.

    It has considered moving its HQ back to Hong Kong, but in 2016 committed to staying in London’s Canary Wharf.

    Related Topics

    Original Article : HERE ; This post was curated & posted using : RealSpecific

     


    Recommended PRODUCTS
  • Are you frustrated that your expensive karoke player does not let you play.
  • An alternative method of generating ad revenue from your websites and earn dollars.
  • Generate Top Quality Affiliate Ads For Your Websites Instantly
  • Packed full of the info you need for profitable horse racing
  • Quickly cure your acid reflux and enjoy permanent freedom from heartburn
  • Reveals 1 Unusual Tip To Eliminate Excessive Sweating Forever In 48 Hours
  • Tired of manually pulling emails from Facebook Try Facebook Follower Lead Capture Software.
  • Discover How Your Beliefs and Emotions Affect Your Ability To Achieve All Your Goals And Dreams.
  • Know how to eliminate bacterial vaginosis forever in 72 hour.
  • Put small animated peel image at the top corner right or left on webpage
  • Guaranteed Unique Clicks 100 Tier 1 Email Traffic.
  • System unleashes the groundbreaking secrets of the latest demolisher betting system.
  • Solo Ad - Get 1000 Clicks/300 Optins -Guaranteed Clicks - Guaranteed Optins- Guaranteed Sales
  • Clickbank Ads
     

    Thank you for taking the time to read our article.

    If you enjoyed our content, we'd really appreciate some "love" with a share or two.

    And ... Don't forget to have fun!

    Recommended

    Recastly Video Player Yearly

    Video Player for Recastly users. A powerful player that will make your videos play on your websites. Easy to use.

    Social Daddy- [Omega Wealth Club] BRONZE

    The Omega Wealth Coaching Program - The EXCLUSIVE Coaching and Mentoring Program For Those Who Are Ready To Go From Zero To High 5-figure Income per month within a few months.

    Viral Image Sharer

    Viral Image Sharer Advanced: Early Adopters Launch Special

    Leave a Reply