If you’ve never heard any reasonably young person say the phrase “hold my avocado,” well, you’re far from alone.
Yet TIME, the home of the latest in youth trends, published an article on Thursday stating that it was the “viral catchphrase millennials having been looking for” and it had become a favourite of the difficult to reach 18-30-year-old demographic.
The assessment was based off a tweet by Google Ventures partner and coiner of youth words, Ken Norton, on Wednesday, riffing off the time-tested internet phrase “hold my beer.”
Millennial: your generation got houses and jobs
Boomer: yes but we lived with constant fear of nuclear winter
Millennial: hold my avocado
Ken Norton (@kennethn) August 8, 2017
According to TIME, “hold my avocado” is “perhaps the most zeitgeist-encapsulating catchphrase we’ve seen in a while.”
“In other words, ‘hold my avocado’ is a quick way to denote the contemporary millennial experience: seeking luxury wellness, but potentially derailed by sociopolitical developments,” the article reads.
Mmm, no. Here are some appropriate internet reactions.
Time: “Hold my avocado… the catchphrase Millennials have been looking for.”
Millennials: “Oh, that magazine from the dentist in the 90s.”
Chris (@MixingChris) August 10, 2017
nah, no ones saying hold my avocado man
Greg Howard (@greghoward88) August 10, 2017
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